Google Analytics is a free web analytics service provided by Google that allows you to track and analyze website traffic and user behavior. It provides insights into how users interact with your website, what pages they visit, how long they stay on your site, and much more.
Google Analytics works by placing a small piece of code on your website, which collects data about your website visitors and sends it to Google Analytics servers for processing. This data is then displayed in the Google Analytics dashboard, where you can see a wide range of metrics and reports about your website performance.
Some of the key features of Google Analytics include:
Real-time data: Google Analytics provides real-time data on website traffic, so you can see how many visitors are on your site right now, what pages they are viewing, and where they are coming from.
Audience insights: Google Analytics allows you to analyze your website audience in detail, including demographics, interests, behavior, and location.
Acquisition data: Google Analytics provides information on how users find and access your website, including search engine traffic, social media referrals, and direct traffic.
Behavior data: Google Analytics tracks user behavior on your website, including what pages they visit, how long they stay on each page, and what actions they take on your site.
Conversion tracking: Google Analytics allows you to set up conversion tracking to measure how many users complete specific actions on your website, such as filling out a contact form or making a purchase.
Overall, Google Analytics is a powerful tool for website owners and marketers to track and analyze website traffic and user behavior. By using the insights provided by Google Analytics, you can optimize your website for better performance, improve user experience, and increase conversions.