Here is an overview of the guerilla testing process:
Identify the target audience: The first step is to identify the target audience for the product or service being tested. This could be based on demographics, such as age or gender, or other factors such as experience with technology or specific tasks.
Recruit participants: Participants are recruited on the spot, often in public places such as parks, cafes, or shopping malls. A researcher will approach potential participants and ask them to take part in a quick test.
Set up the test: Once participants have been recruited, the researcher will set up the test. This could involve using a laptop or mobile device to show the participant the product or service, or using a physical prototype.
Conduct the test: The researcher will give the participant a task to complete, such as finding a specific piece of information or navigating through a website. The participant is encouraged to think aloud, sharing their thoughts and feelings as they interact with the product.
Analyze the results: The researcher will take notes and record the participant's feedback during the test. This information is then used to identify usability issues and areas for improvement.
Iterate and refine: Based on the feedback received during the guerilla testing, the product or service can be iterated and refined. This could involve making changes to the design or user interface, or adjusting the content or messaging.
Guerilla testing has a number of advantages, including its speed, low cost, and ability to generate feedback from real users in real-world settings. However, it may not be appropriate for all types of products or audiences, and may not provide as much in-depth feedback as more formal user testing methods.